Babycare is a maternal and infant brand founded by designers. Adhering to the brand concept of "making products with the heart of parents", it covers the entire maternal and infant product line of food, clothing, daily necessities and transportation except milk powder. From pregnancy to the age of 6, parents can achieve one-stop shopping. With its pioneering design, global material selection and leading technology, Babycare has won the recognition of more than 50 million users from 30 countries including China, Japan, the United States, and the United Kingdom.
At the Cologne Exhibition, Babycare exhibited 122 products including diapers, milk bottles, water cups, etc., many of which won international awards such as the Red Dot Award, IF Design Award, and Mom's Choice Awards. In terms of baby diapers, Babycare has achieved a number of technological innovations, such as the first introduction of the new SAP composite core structure of spunlace non-woven fabrics, which solves the problem of the traditional wood pulp core lumping and breaking after absorbing water; the thickness of diapers has been refreshed to make them as thin as a coin; the innovative flower bud waist design has been widely praised by consumers and has become the standard of high-end pull-up pants in the industry. Babycare has created a number of segmented and specialized diaper series products, including the Royal Lion Kingdom, Air Pro, and Camellia Gentle, based on the physiological characteristics, functional needs, and scenario requirements of different babies.

Although it is the first time for Babycare to appear at the international exhibition Cologne, Germany, Babycare has already performed well in the global market. In addition to the layout of multiple e-commerce platforms such as Amazon, Shein, Temu, Lazada, etc., offline brand stores are also being continuously laid out. The store with an area of more than 500 square meters in the maternal and child area on the second floor of Dubai Mall is Babycare's largest flagship store in the Middle East. In addition, in 2020, Babycare also successfully acquired the New Zealand children's food brand BabyPantry.

In terms of supply chain, Babycare has developed and accumulated many top global partners in the field of raw materials through long-term investment, including 9 strategic partners and 10 deep partners such as Henkel of Germany, Leica of the United States, and Signify of the Netherlands, covering multiple fields such as fibers, adhesives, light source products, and special materials. These companies from five countries including the United States, Germany, the Netherlands, and Belgium have an average establishment time of more than 100 years. By continuously deepening the supply chain, Babycare extends product quality control and innovation to the source of the industrial chain, and conducts joint research on raw materials with international material science giants.

The stunning appearance at the Cologne Fair is not only a concentrated display of Babycare's brand strength, but also a powerful manifestation of its confidence in the global market. In the future, Babycare will continue to strengthen its core brand competitiveness with innovative design and R&D capabilities, and is committed to bringing more high-quality, convenient and safe products and services to global maternal and child users, promoting high-quality sustainable growth of the entire industry.