Away-From-Home Tissue And Hygiene In Vietnam-www.qzniso.com

Away-From-Home Tissue and Hygiene in Vietnam

EXECUTIVE SUMMARY

TRENDS

In 2014, value sales of AFH tissue and hygiene increased by 10% to amount to VND419 billion. The growth was relatively healthy despite a slight dip from 2013. One of the factors driving demand for AFH tissue and hygiene products was the increasing awareness of the importance of cleanliness and hygiene in Vietnam; small offices increasingly purchased AFH tissue and hygiene products. Moreover, increasingly modern lifestyles introduced a growing number of people to eating out, which subsequently contributed to the development of AFH tissue and hygiene in 2014.

COMPETITIVE LANDSCAPE

Over the review period, international manufacturers, such as Procter & Gamble and Kimberly-Clark, held the leading positions in AFH tissue and hygiene products in Vietnam, due to the strength of their distribution and the popularity of their brands. More importantly, Vietnamese consumers tend to believe that foreign brands are of higher quality than domestic brands. This created a competitive advantage for multinational manufacturers in AFH tissue and hygiene. Furthermore, multinational manufacturers expended much effort in building good relationships with purchasers and distributors in Vietnam over many years.

PROSPECTS

AFH tissue and hygiene sales are expected to record a 4% value CAGR at constant 2014 prices over the forecast period. AFH tissue and hygiene products value growth is expected to be quite high compared to other product categories. Increasing awareness of the importance of hygiene and cleanliness, rising disposable income levels and improving living standards will be the key drivers of performance over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Vietnam?
What are the major brands in Vietnam?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Away-From-Home Tissue and Hygiene in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Away-From-Home Sales of Tissue and Hygiene by Category: Value 2009-2014

Table 2 Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014

Table 3 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2009-2014

Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2013

Table 5 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: Value 2014-2019

Table 6 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019

Tissue and Hygiene in Vietnam - Industry Context

EXECUTIVE SUMMARY

Retail tissue and hygiene records robust growth in 2014

Counterfeits and rejected products are floating around the local marketplace

Domestic manufacturers lag behind international counterparts

Traditional grocery retailers channel declines in popularity

Retail tissue and hygiene is likely to sustain growth momentum over the forecast period

KEY TRENDS AND DEVELOPMENTS

Leading players make first moves in new product development

Counterfeits and rejected products are floating around local marketplace

Increasing awareness of hygiene and cleanliness drives growth

MARKET INDICATORS

Table 7 Birth Rates 2009-2014

Table 8 Infant Population 2009-2014

Table 9 Female Population by Age 2009-2014

Table 10 Total Population by Age 2009-2014

Table 11 Households 2009-2014

Table 12 Forecast Infant Population 2014-2019

Table 13 Forecast Female Population by Age 2014-2019

Table 14 Forecast Total Population by Age 2014-2019

Table 15 Forecast Households 2014-2019

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014

Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014

Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014

Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014

Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2009-2014

Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014

Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014

Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019

Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019